Color systems that stay on brand

Structure your palette so new pages feel cohesive without endless approvals.

Color swatches arranged into a structured palette.

A good palette scales: one accent, a set of neutrals, and semantic colors for states. Name tokens by function, not hue—accent/primary, surface/raised, text/muted.

Build the core

  • Choose one main accent and a calm secondary; avoid competing loud colors.
  • Define neutrals from background to foreground (e.g., surface, panel, border, text).

Semantics over shades

  • Map states (success, warning, danger, info) with accessible contrast.
  • Keep hover/active states lighter or darker by a consistent step.

Guardrails

  • Limit accent usage to links, CTAs, and highlights.
  • Test dark-on-light and light-on-dark combinations early to prevent rework.

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Color systems that stay on brand

Color systems that stay on brand

Structure your palette so new pages feel cohesive without endless approvals.